Internet marketing is much more than having a GREAT Web site. It’s connecting with the right customers through social media, participating in forums (highly targeted forums to tap into your own expertise and that of other participants), hosting online seminars (webinars) conferences (online and offline), blogging, writing articles and doing your homework. It also means “tapping into the power of e-mail” to effectively market your Web site.
Here are ten strategies to market online:
Here are ten strategies to market online:
Internet marketing is much more than having a GREAT Web site. It’s connecting with the right customers through social media, participating in forums (highly ... more
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Created 11/05/10
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Write your message offline this way you can properly edit for errors in grammer and spelling
2
Have a clear message that portrays you in a professional manner. Make it easy to understand and follow
3
Have a clear message that portrays you in a professional manner. Get rid of hype in your email messages. Be clear about what you want your reader to know.
4
Your signature line is your business card online. Use it effectively. Tell the reader enough to whet their appetite, but don’t make it a biography of your life
5
Choose a memorable screen name, user name or URL (domain name) that promotes your business.
6
Don’t say anything online you wouldn’t want printed on the cover of your local newspaper or magazine
7
Build your e-mail list. Use online classified ads, newsletters and e-zines to help you with this endeavor. Offer something for FREE to encourage people to want to get information from you, as I have with these e-mail tips. Continue to offer valuable information and your list will continue to GROW.
8
Check emails frequently! Customers expect an immediate response. When they don’t get it, they go elsewhere. If you take more than 24 hours to answer a message, you have probably already lost their trust, something you may never regain.
9
Have a new product? Make a change to your site recently? Have a special sale? Let your customers and prospects know with a targeted email. Direct traffic to your site with a short description of what you want them to see.
10
Use email to submit your website for review by magazines, newsletters and website awards programs (such as the Women in Ecommerce Sites of the Month). Choose them carefully, a favorable review will add to your exposure and credibility.
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