The top ten brands with the highest brand equity in the world (in US dollars).
The top ten brands with the highest brand equity in the world (in US dollars).
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Coca-Cola
Beverages
$67,525,000,000
Microsoft
Technology
$59,941,000,000
IBM
Technology
$53,376,000,000
General Electric
Multiple
$46,996,000,000
Intel
Technology
$35,588,000,000
Nokia
Technology
$26,452,000,000
Disney
Entertainment
$26,441,000,000
McDonald's
Food/Dining
$26,014,000,000
Toyota
Automobiles
$24,837,000,000
Marlboro
Tobacco
$21,189,000,000
[source: BusinessWeek ]
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