The top ten brands with the highest brand equity in the world (in US dollars).
                
                
                    The top ten brands with the highest brand equity in the world (in US dollars).
                  
                  
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                            Rank  (best ever) 16
                            
                          
                          
                            Score  (all time) 2950.00
                            
                          
                          
                            Created 01/06/07
                            
                          
                          
                            Views 2935
                            
                          
                          
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                          1
                        
                      Coca-Cola
Beverages
                  $67,525,000,000
                   
                   
                  
                
                          2
                        
                      Microsoft
Technology
                  $59,941,000,000
                   
                   
                  
                
                          3
                        
                      IBM
Technology
                  $53,376,000,000
                   
                   
                  
                
                          4
                        
                      General Electric
Multiple
                  $46,996,000,000
                   
                   
                  
                
                          5
                        
                      Intel
Technology
                  $35,588,000,000
                   
                   
                  
                
                          6
                        
                      Nokia
Technology
                  $26,452,000,000
                   
                   
                  
                
                          7
                        
                      Disney
Entertainment
                  $26,441,000,000
                   
                   
                  
                
                          8
                        
                      McDonald's
Food/Dining
                  $26,014,000,000
                   
                   
                  
                
                          9
                        
                      Toyota
Automobiles
                  $24,837,000,000
                   
                   
                  
                
                          10
                        
                      Marlboro
Tobacco
                  $21,189,000,000
                   
                   
                  
                
                  [source: BusinessWeek ]
                
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