A recent study carried out by health insurance provider PruHealth shows that 78% of British people do make an effort to "be good" on a regular basis - this means demonstrating good manners and being kind and considerate to others, among other things.
The study also found this attitude reflected in our new celebrity role models. Rather than the "rock-and-roll", slightly shambolic stars that previously held our gaze, more Brits are aspiring to be like celebrities who represent a healthy lifestyle, hard work and significant accomplishment.
Read on to find out who are the new top 10 celebrity role models for 2013...
The study also found this attitude reflected in our new celebrity role models. Rather than the "rock-and-roll", slightly shambolic stars that previously held our gaze, more Brits are aspiring to be like celebrities who represent a healthy lifestyle, hard work and significant accomplishment.
Read on to find out who are the new top 10 celebrity role models for 2013...
A recent study carried out by health insurance provider PruHealth shows that 78% of British people do make an effort to "be good" on a regular basis - this ... more
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1
Jessica Ennis
One of the many sporting heroes to emerge in Britain in 2012, Jessica Ennis has wowed fans with her all-around athletic prowess - an ability that has led her to countless championship titles and ultimately a gold medal at last year's summer games. She has recently become an ambassador for PruHealth to encourage people to get an instant health insurance quote and take part in PruHealth's innovative Vitality programme, which rewards customers for healthy living. (Image)
2
Mo Farah
The Somali-born British long-distance running champion became another of 2012's sporting success stories, with a double Olympic gold win in the 10,000 m and 5000 m categories. Another example of the way in which hard work and determination can fulfill dreams, Mo Farah also won the world's heart with his trademark "Mobot" victory sign. (Image)
3
Stephen Fry
Infinitely brainy, thoughtful and charming, Stephen Fry is perhaps the intellectual icon of this generation. A man of diverse talents, he overcame his difficult early years to achieve success as an actor, writer, comedian, director, and journalist among other other things, but is perhaps best known as a television presenter and host of QI. He is also one of Twitter's favourite and most active celebrities, . (Image)
4
Queen Elizabeth II
While the fortunes (and popularity) of Britain's Royal Family have been up and down over the years, 2012 proved a good year for Her Majesty, with a new wave of goodwill toward the monarchy fostered by events as diverse as the marriage of Prince William and Princess Catherine and the Queen's participation in a parody James Bond short film for the Olympic opening ceremony. 2012 also marked the Queen's own Diamond Jubilee, marking her 60th year as British monarch - a feat only surpassed by Queen Victoria. Despite her age, the Queen is still going strong - a true symbol of the famed British dedication to duty. (Image)
5
Alan Sugar
Business mogul, political advisor and television star, Lord Sugar is a prime example of using your brains to rise from humble beginnings (he was the son of a tailor, and grew up in a council flat) to power and riches (he is now estimated to worth over 700 million). He is also renowned for his tough-talking role on the BBC's hit programme The Apprentice. (Image)
6
Bradley Wiggins
Last year Sir Bradley Wiggins capped a successful road and track cycling career by becoming the first-ever British winner of the grueling Tour de France road cycling race, which he then followed up with a gold medal at the summer games - his 7th Olympic medal. He received numerous other awards for his accomplishments, including the 2012 BBC Sports Personality of the Year and a knighthood. (Image)
7
Kate Middleton
In many ways Kate Middleton has lived the dream of many a young girl - a commoner who captures the heart of a prince, and subsequently became Duchess of Cambridge with a fairytale wedding that was watched and celebrated by millions around the world. Yet Princess Kate is more than just a pretty face with a much-coveted wardrobe - she is also a down-to-earth, educated and very modern young woman, who is sometimes credited with bringing the monarchy into the modern age. (Image)
8
Cheryl Cole
The much-loved former X-Factor judge has had a lot of ups and downs in her personal life over the years, but her star has continued to shine and her career to grow throughout it all. After achieving success as part of the reality show girl band Girls Aloud, she went on to success in a solo career which has seen her nominated for several music awards. Her latest album A Million Lights was released last year, and she remains a constant presence in fashion and celebrity magazines, where her style is much admired and imitated. (Image)
9
Gary Barlow
After decades as the songwriting and vocal genius at the heart of immensely successful pop band Take That, plus a solid solo career, Gary Barlow was last year made an OBE during the Queen's Birthday Honours, and also asked to organise the concert celebrating Her Majesty's Diamond Jubilee. He gained further fame when he took over from Simon Cowell as lead judge on The X-Factor, and touched the hearts of television audiences around the world when he performed with Take That at the Olympic Closing Ceremony in August, despite having suffered a personal tragedy (his daughter was stillborn) the week before. (Image)
10
David Beckham
As one of Britain's most successful footballers and one half (with Victoria "Posh Spice" Beckham) of one of the world's most famous celebrity couples, David Beckham is one of the best examples of how dedication to excellence in your career can lead not only to success in that field, but in numerous other areas: Beckham and his wife are renowned as fashion icons, and his empire includes video games, a fragrance line and numerous other endorsement deals. (Image)
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