Home of the most passionate list loving community on the planet. Come create your own top ten list or vote and comment on the thousands of top 10 lists we already have at toptentopten.com
Home of the most passionate list loving community on the planet. Come create your own top ten list or vote and comment on the thousands of top 10 lists we a... more
UNRANKED
CURRENT SCORE
less stats more stats5.47
Rank (best ever) 7
Score (all time) 2467.00
Created 08/06/09
Views 2417
Votes 0
view list history
1
You already have a personal brand whether you want one or not
– simply by virtue of being you in the workplace. It’s up to you to determine where your personal brand is strong and where it could use improvement. Then, it’s up to you to make changes as necessary to make it as strong as possible.
2
Your personal brand exists in the minds of others
in the way they perceive, think, and feel about you. Think about your favorite corporate brand for a moment. It can be the best “functioning” product of its kind in the world, but if the public fails to perceive it as the best, it won’t be successful. So, it’s critical to keep in mind that your personal brand is now what you think it is but it’s what others perceive it to be.
3
Personal branding is all about your Audience
– the person or people you most want to impact with your brand at work and in your career. Just as corporate branders must offer a benefit to consumers in order for a product to be a success, you must fill a need your Audience has in order for your personal brand to be a success on the job.
4
Find out how your Audience perceives you
Since your personal brand exists in the minds of your Audience, the only way to determine if your brand is successful is to find out how your Audience perceives you. If there is a gap between what your Audience thinks and feels about you and what you want them to think and feel about you, your personal brand should be adjusted and strengthened.
5
The only way to have a strong personal brand is to carefully define it.
Many people believe that personal branding is all about how you “execute” your brand, but true personal branding starts with a crystal clear definition. Until you define it, your brand is just a vague premise with no real foundation. No corporate marketer would dream of putting a product in the marketplace without a clear definition of the brand. That definition tells the marketer which consumers to target and where to focus advertising dollars. On a personal level, your own brand should do the same.
6
The best brands respond to both emotional and functional needs.
In the workplace, functional needs are the tasks you perform on the job and are typically listed in your job description. The emotional needs that you fill forge a very important connection with your Audience. For example, if two accountants are equally qualified, the one with a stronger personal brand will be the one who is reliable and precise. That accountant’s Audience can relax in the knowledge that the work will not only be done, but will be done on time and well!
7
The best personal brands are credible, so you must prove that you can deliver what you promise.
It isn’t enough to simply say that you can fill a need at work; you must show that you have the experience and/or training to do it. Help to prove it with your background, your education, and the unique qualifications you bring to the job.
8
Your personal brand is built 24/7 and 365 days per year through what you say, but even more importantly, through what you do.
This doesn’t mean that you can’t be human or make mistakes, but it means that you need to think about behaviors that could damage your brand. Even when you’re not on the job, if someone sees you drinking too much at the local pub, it could get back to your manager … who might begin to wonder about your reliability. No need to be paranoid, per se, but unless you’re behind closed doors, make sure to think before you act.
9
While it’s important to avoid negative behaviors that can undermine your brand, it is also important to be consistent in how you communicate your brand.
If Nike’s ads suddenly focused on encouraging you to become a couch potato, you wouldn’t know what to think, would you? Just as Nike is consistent in promoting sports and fitness in all of its advertising, you must be consistent in how you present your personal brand every day at work.
10
Even though your personal brand is all about your Audience, it never makes sense to pretend to be someone you’re not.
You won’t be happy in your career, and it’s hard to remain consistent with a “fake” personal brand. So, the task is to find out what your Audience needs, and align those needs with your own unique strengths and your unique character traits. Your personal brand will then reflect who you really are, which will not only bring you greater success in your career, but greater fulfillment as well.
Not watching this list (get updates on this list).
(all people watching this list)
).
MORE LISTS
Top Ten Differential Equations Textbooks
Top Ten Wallpaper designs
RECOMMENDED LISTS
COMMENTS
