Pay per click (PPC) and SEO (search engine optimization) the two main search engine marketing (SEM) tactics. They are both designed to drive traffic to a site; they just use totally different strategies. One is not necessarily better than the other, but there are some great differences in the methods each employs to reach the goal. This will really depend on which one is best suited for a particular business. The one used may also depend on how much the business has budgeted for internet marketing. Here are the top ten differences between PPC and SEO. For more info please take a look at, https://www.premierecreative.com/blog/seo/copywriting-for-ppc-ads/
Pay per click (PPC) and SEO (search engine optimization) the two main search engine marketing (SEM) tactics. They are both designed to drive traffic to a sit... more
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Created 10/08/11
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1
PPC draws traffic to a site via ads; SEO draws traffic by using several different strategies like link building and content writing.
2
PPC has large costs and when the money is gone so are the ads; SEO may have large costs, but will continue to work basically for free.
3
PPC generates traffic faster; SEO takes a longer length of time but you will earn for a longer period of time too.
4
The site owner pays for the clicks that are sent by PPC, but clicks from SEO are at no cost.
5
The effects of SEO are longer lasting as well as cheaper than PPC.
6
SEO combines marketing and technical skills; PPC is a combination of marketing and analytic skills.
7
SEO pages are informational and content based; PPC optimizes pages with gadgets and images to get a response.
8
SEO have a natural listing in search engine placement while PPC appear as ads in boxes to the side of the actual listings.
9
SEO will require ongoing maintenance (updating content); PPC will not need as much maintaining but will need some monitoring.
10
Internet searchers may pay more attention to the search engine results since they recognize ads as such.
[source: Website Promotion With SEO ]
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