Digital marketing is basically using various digital media for advertisement purposes. There are many different tools that can be used in a digital marketing campaign. There are two forms of digital marketing. It is either geared to pushing media toward a customer who is using a digital tool; or it is designed to reach out to customers with pertinent business information. These are called push and pull marketing. The goal of either of these platforms is to get business information into the hands of the intended audience. This is achieved whether the tactic is to get a customer to come to a business, or putting information into their hands. Its design is to create a much larger customer base in the end. There are many different digital avenues that can be used in a successful digital marketing campaign and it may use many different media tools. Advertising through the use of digital media is the most economical choice for businesses. Here are the top ten digital marketing tips. To read more about social media marketing check out, https://www.squidoo.com/social-media-optimizing