24/7 Wall Street has comprised its 2nd annual Top 25 most valuable blogs in America based on the price the acquirer is willing to pay for the online property.
The blogs are all owned by single individuals (corporate-owned blogs were excluded). There are no black-owned blogs on the list. Remember that the first number is what the blogs are worth.
The blogs are all owned by single individuals (corporate-owned blogs were excluded). There are no black-owned blogs on the list. Remember that the first number is what the blogs are worth.
24/7 Wall Street has comprised its 2nd annual Top 25 most valuable blogs in America based on the price the acquirer is willing to pay for the online property... more
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Rank (best ever) 13
Score (all time) 2424.00
Created 11/12/09
Views 2374
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1
Gawker.com, including online properties
$300 million
Owner Nick Denton also runs other blogs including Deadspin, Gizmodo, and Lifehacker. Combined, the blogs have 23 million unique visits a month with an ad CPM of $20 pushing the total annual income to $60 million.
2
The Huffington Post
$112 million
Arianna Huffington’s blog employs a small staff of underpaid writers and unpaid contributors. Her blog is ranked first among all blogs on the Technorati 100 with hundreds of link backs. Average CPM per page is about $10 with annual income of $16 million.
3
Perez Hilton
$44 million
Former publicist Perez Hilton’s blog started out as ParisHilton.com but he changed the name under the threat of a lawsuit. His average CPM per page is $6 with a total revenue of $6.2 million a year. Perez claims to run the blog all by his lonesome, but we know that’s not true.
4
Drudge Report
$42 million
Matt Drudge’s blog is my home page. That’s the first site I see when I boot up my computer every morning. The site carries about 9 million unique visits a month with a CPM of under $5 and income of $6 million a year.
5
TechCrunch
$32 million
Techcrunch has a staff of 30 which drives 4 million unique visits per month to the site with eighteen million page views monthly. Revenue is less than $3 million annually.
6
PopSugar Properties
$26 million
This celebrity/gossip blog is included in the properties with FitSugar, GeekSuger, and SavvySugar blogs. The blogs have 11 million unique visitors a month with a CPM of $6 and income of $7.5 million a year. PopSugar Properties has the 2nd largest staff of any of the blogs in this list (60) and operating revenue of $2 million.
7
Politico
$23 million
Politico is the largest political blog in the US with 5 million unique visitors and 40 million page views a month. Advertising CPM per page is $10 and politico claims to lose $5 million a year while earning $5 million.
8
MacRumors
$20 million
MacRumors, which is not affiliated with Apple, has 6.5 million unique visitors per month and 45 million page views. The company’s revenue is about $4.4 million.
9
Boing Boing
$18 million
Tech gadget site with $4.4 million annual revenue
10
Mashable
$17.5 million
Social media blog with annual revenues of $4.3 million.
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