A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and ... more
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CURRENT SCORE
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Rank (best ever) 29
Score (all time) 3666.00
Created 03/20/09
Views 3588
Votes 2
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1
The brand excels at delivering the benefits customers truly desire
2
The brand stays relevant
3
The pricing strategy is based on consumer perceptions of value
4
The brand is properly positioned
5
The brand is given proper, sustained support
6
The brand portfolio and hierarchy makes sense
7
The brand is consistent
8
The brand makes use of and coordinates a full repertoire of marketing activities to build equity
9
The brand managers understand its meaning
10
The company monitors sources of brand equity
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